Tuesday, December 1, 2009

Have You Been to PARW-CC Lately?

If you are tired of trying to figure out "The Best Résumé" writing service to use when seeking a Professional Résumé Presentation, then you must visit the industries original organization for setting the certification standards for Career Development Professionals:

The Professional Association of Résumé Writers and Career Coaches
At PARW-CC, you can locate a Certified Professional Résumé Writer (CPRW) in your local area; or you can locate a CPRW who is familiar with your career field.
If you just need a break, and want to speak to a professional writer you can trust - you can always contact me through my website at parkercprw.com or give me a call at the numbers posted.

Tuesday, June 23, 2009

Visit PARW-CC Each Month to Locate New CPRWs

The Professional Association of Resume Writers and Career Coaches (PARW-CC) certifies a few more Resume Writers, Interview Professionals and Career Coaches each month.

Locate a Career Development Professional in your area through the web site at parw.com and reach your career goals!

Saturday, May 9, 2009

Parker-CPRW "Certified Professional Résumé Writer"

Money is hard to come by and hard to part with. If you have decided to invest in your future with a Professional Résumé Presentation, you may as well contact a CPRW to be sure that you will get what you pay for.

Those too good to be true deals are just that. If you only have a budget that allows you to spend up to $99.00 for your résumé, and you consider making the unwise decision to use one of those online services that make great promises regarding your future success to get your business - you may as well head on down to the local office supply store and buy the same résumé writer program they will use to write your cheap résumé for the same fee.

Besides, have you even been able to reach your "writer" on the phone? Do you know their name? Do you know if they are even Certified or trained as a Career Development Professional?

Why would you send your money to someone who claims to be a professional résumé service provider when you can't seem to contact them until well after you pay the fee through an online web page?  If you prefer to speak with your writer before deciding to move forward, then you need to contact Parker-CPRW.   

If you would like to work with someone closer to home, locate a CPRW through the Professional Association of Résumé Writers and Career Coaches (PARW-CC), or contact me through my website at ParkerCPRW.com, and I will be happy to help you get started.

Friday, May 1, 2009

The Objective Statement is Outdated

If you are like most job seekers, the first thing you do when you set out on a job search is update your résumé. Typically, this will mean a quick review of the contact information, adding the most recent employment experience, and updating any educational accomplishments. Then you will set aside a moment to review your objective statement, carefully pondering the strategy you will use to tell the potential employer exactly what you hope to achieve within the scope of the next employment opportunity (aka - your personal goals).

Do you really think the employer cares about your objective?

Get real! Let’s face it - the only person who cares about your objective is you. The employer, on the other hand cares about their objective. The only thing an employer or business owner is interested in, are the tangible assets you will bring to the organization. In other words, when an employer scans your résumé they are looking for “value”. They will quickly scan your qualifications and previous accomplishments to gather a snapshot of the total package you may contribute to the business, and gather in a glance the ones that they can benefit from. They are looking for the skills you possess that will enable, or help them reach their business goals. Then they will picture themselves on the receiving end of all that experience, and visualize the potential gain associated with you as a member of their team.

The objective statement has been looked upon as a standard requirement for the résumé by job seekers for many years based on the guidance they receive from various resources. Some of these resources will tell you that the objective statement is the opportunity to portray your hopes and dreams. This is where you can share your passion and personality, and provide the recipient of your résumé some insight into your short or long term goals.

Although opinions differ on the subject of whether or not to use an objective and how best to write it; the fact is that when used, the objective statement is the first thing the résumé reviewer will see. What you need to consider is that this statement may be the only thing a résumé screener uses to determine whether or not you are a potential candidate. If the message is not unforgettable, your résumé will end up in the other pile (shredder, round file, city dump, no-way, see-ya).

In the old days, an objective statement may have helped an employer screen for those candidates with goals, drive and ambition. But when everyone, to include your competition uses the same old boring objective over the years, the result is an extreme lack of individuality, boredom, and a gross lack of the creative flair commonly associated with independence and success.

How many times have you seen something like the following statement?

“Seeking a challenging position which will enable me to utilize my extensive skills, continue my professional development, and provide opportunity for growth and advancement”.

I bet from the job seeker’s perspective this sounds pretty good; but after seeing this on a hundred thousand résumés, the employer must feel like the guy in the cartoon, beating up his computer with a sledge hammer; so much for portraying passion and personality.

Is there not one potential candidate that possesses just a glimpse of originality?

If you want to set yourself apart from the competition, consider that by submitting a résumé you have already stated your objective. You are currently seeking employment opportunities. So if you want to set yourself apart even further; explain in the top third of the page what you can do for the employer. This is the part of the résumé where you must portray immediate value, intrigue the reader, and prompt the desire to learn more about you.

Instead of the outdated, antiquated, obsolete version of an objective statement, use a strategy more in line with the labor market of today. Tell the employer who you are right up front (job title or career field); and portray yourself in a statement that sets you apart from the competition.


Analytical, innovative, results-oriented Program and Systems Manager possessing a lengthy background in supervising the effective application of technical knowledge and operational readiness management functions. Over 23 years of experience managing the procurement and allocation of operational resources supporting maintenance and logistical management programs for global distribution operations.

I think you have to agree, this approach really does pack more of a punch. The employer will be interested in this candidate, and is bound to spend more time reviewing the rest of this presentation; rather than placing this résumé in the other pile.

Thursday, April 30, 2009

Professional Résumé Presentations by a CPRW

This is one service where you will receive the "total package". When you decide to contract Ms. Parker for your résumé preparation project, you will walk away ready to tackle the labor market of today with confidence in reaching your career goals.

Visit http://www.parkercprw.com/ to find out more about Ms. Parker, and ask for your free Résumé  Consultation.

Why Can't I Get To The Interview?

Because -
The Typical Résumé Only Receives About 10-20 Seconds of Attention

You think that after all the time, effort, sweat equity and frustration you put into the preparation of your résumé, it will be received with open arms by the person or company representative you took the time to send it to. You picture the “target” individual opening up the email or envelope with anticipation, and their eyes opening wide, impressed beyond belief as they take their first look at the result of your efforts. You imagine them immediately putting your résumé first and foremost above other résumés, requirements and appointments. You see them spending valuable time reading and taking in each word of your objective, career history, and personal accomplishments; virtually marveling over the vast background of your history and career achievements. For hours after you submit your life on paper you bounce around with a renewed enthusiasm for the job search. You know for certain that within a day or so, you will receive a personal call for an interview, at which time you will jump for joy and spread the news that you are well on your way to snagging that job with “XYZ Company”.

If you are lucky, you won’t have to suffer the same disappointment as the other hundreds of job seekers who thought the same thing. After not hearing anything back from the “target” for a few days, you start to wonder if they received your résumé presentation. Then you call, or follow-up only to be told that it was received and is scheduled to be reviewed; or worse, that they will get back to you. Ouch!

Instead of beating yourself up at this point and falling into the pit of despair, it may be a good idea to hear from someone who cares that it isn’t “you”.

Many companies and corporations of all sizes employ human resource representatives, administrative assistants, secretaries, and other professional assistants to help them manage the multitudes of information and tasks that must be accomplished. Screening résumés will often fall into this category. Even when your résumé is addressed to a particular individual, it may fall in the hands of an employ tasked with identifying specific points of interest as dictated by the hiring authority.

If an employer places an ad for a job opening, or just has career information on their website; imagine how many other job seekers submit their résumé just like you. Then imagine how that appointed representative may have to review hundreds of résumés a week. Screening a résumé is an art, perfected by those who are charged with reviewing massive amounts of paperwork. The seasoned professional will tell you that if the résumé doesn’t portray the information they seek in the top third of the page, it probably will not make it to the next phase of the process. The same holds true for the résumés you submit through an online job assistance center. These résumés will be scanned by automated computer programs for content that most adequately matches or reflects the key words found in an employer’s job description.

Your résumé is just a tool for weeding out job seekers.

The best way to avoid the stress and frustration that résumé building can add to the job search is to contact a Career Development Professional as you set out to reach your career goals. A Professional Résumé Writer will work with you to establish a baseline résumé presentation in which you can build upon for future opportunities.

Consider that you don’t have to contact a professional résumé writer; as there are numerous programs and self help references available to assist you in creating a résumé presentation. If you have access to a computer; are familiar with word processing and have a way with words, you may be able to develop a résumé that gets the job done; but how effective and quickly the product works for your situation may be the drawback. A Professional Résumé Writer is an expert in their career field, and they maintain relationships with a variety of personnel in the employment industry; to include human resource representatives, employers, and other career development professionals. Knowing what the current labor market trends are, and how to help a job seeker stand out above and beyond the competition is their area of expertise, and a resource you would be wise to consider.

By contacting a professional, you can be sure that your investment will reap rewards and that you will receive the expert assistance you need to achieve your personal career goals. In addition, you will receive a well written document that is designed to portray your value to a prospective employer, lead to an interview; and serves as a solid base for revisions as you continue down your career path.

Lisa Parker, CPRW, CEIP is a Certified Professional Résumé Writer, Employment Interview Professional and Owner of Parker-CPRW. In addition, Ms. Parker is a current Member of The Professional Association of Résumé Writers and Career Coaches.